Applied Marketing Concepts - Bill Lydon
I have a great deal of experience (translated: successes and failures) doing marketing and sales of technical products for corporations, small business, and as cofounder/president of a startup company. I understand technical products and technical buyers. I have a great deal of experience in design, application engineering, marketing, and selling technology. I successfully launched major new technical products as a marketing manager for a Fortune 500 company; built an early stage startup company, built effective independent manufacturer representative networks, and increased sales of technical products over 17% for a midrange company in the post September 11, 2001 period. Based on my experience I take a common sense approach to business development that works.
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